For over 25 years, Jen has worked to grow and transform retail operations for well-known companies such as Nordstrom and Anthropologie (an Urban Outfitters brand). She joined the cannabis industry in 2018 as Vice President of Retail for Green Thumb Industries (GTI), a publicly-held multi-state operator, where she helped scaled retail expansion from 8 to 25 locations across 7 states and served as a member of the executive leadership team that more than doubled annual revenue while elevating gross profit. Prior to GTI, Jen led large-format and wedding retail brands at Anthropologie/URBN and was the Director of Retail for the Eastern/Western/Southwestern regions, executing the opening of new large-format and wedding stores, launched 80 additional new stores, implemented omnichannel improvement initiatives across the brand, and directed teams of up to 4,000 employees across 11 regions. She credits strong relationship- and team-building as the core principle of her successes.